About Me!

I am a multimedia journalist and communicator. I work at the intersection of both reporting and brand strategy. With a background rooted in understanding narrative structure, audience behavior and strategic messaging, I specialize in crafting content that connect with people on an honest, human level.

That commitment to authentic storytelling shapes everything I do- from newsrooms to creative direction. or strategy.  Currently, I am a senior at the University of North Carolina at Chapel Hill studying Media and Journalism and Psychology.

I bring these skills to life through hands-on experience across multiple platforms. Whether I'm reporting in-depth community and organizational features as a senior writer for The Daily Tar Heel or leading digital growth and visual identity via social media management as the Creative Director for Carolina Boxing, I focus on the real people and dynamics behind every project. 

My work also extends to managing teams of writers, overseeing digital platforms, and directing local design and social media strategy for university hockey initiatives—ensuring every campaign and publication resonates with audiences on and off the page.

Whether I'm out in the field conducting interviews, shaping a communication plan or working on a creative project, my goal is always the same: to tell stories that matter.